OUR PROJECTS
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FANTA – LES TRICKSEURS
Tronatic Studio
FantaFanta, the soft drink produced and distributed by Coca Cola, has positioned itself in the market as a young, friendly brand. To reinforce this image among young people, the company has decided to launch a fun-filled advertising campaign on the YouTube platform.
To achieve this, Fanta has enlisted the help of two high-profile YouTubers: Jhon Rachid and Anthony Lastella. Between them, they represent more than 190 million views and 1.7 million subscribers (September 2020 figures).
With their trademark touch of humour, the two have slipped into the shoes of the two greatest tricksters in the world. By training effectively for up to 36 hours a day (that's not a mistake), the two athletes have set themselves the goal of winning the world championships. 2 weeks before the event, they set themselves a final challenge: to simultaneously throw a can of Fanta from two different attractions in Parc Asterix and land on the same cross. Will they have the talent to pull it off?
Fearing that they wouldn't be able to achieve this incredible feat on their own, the studio had the onerous task of supporting Jhon Rachid and Anthony Lastella. In order to prevent spectators from sensing the ploy of our two athletes, our mission was to reproduce the Fanta can and a large part of the set in 3D. The aim was to provide a realistic integration of the company's product in some of the stunts. We also worked on the shadows.
As well as the video and various images, you can find a VFX making-of explaining our creative process.
IN THE SAME CATEGORY
TOURS :
28 rue de la Tuilerie
37550 SAINT AVERTIN
PARIS :
18 bis Arsène Chéreau
93100 MONTREUIL
We offer you our fully-equipped, bright and spacious 22m² meeting room and coworking space to rent. Organize your meetings, interviews and training sessions with the peace of mind that comes with high-speed internet access and a photocopying service.
Reserve a spaceAll rights reserved Tronatic Studio 2024
